PITAARA TV LAUNCHES THE WORLD’S BIGGEST MULTI-REGIONAL STREAMING PLATFORM “CHAUPAL” GLOBALLY

Pitaara TV, the world’s first Punjabi movies channel, today launched its new over-the-top (OTT) platform Chaupal, providing unparalleled access to quality content for entertainment in three regional languages- Punjabi, Haryanvi, and Bhojpuri. The word “Chaupal” signifies a community space where people gather for a specific purpose. Pitaara TV’s OTT is also one such platform where people speaking different languages and residing in different areas/countries will come together to experience endless entertainment in the most affordable way possible. 'Chaupal: Entertainment Beyond Boundaries' is an endeavor to make online entertainment truly seamless for audiences anywhere, anytime.

CHAUPAL: ENTERTAINMENT BEYOND BOUNDARIES

Chaupal is a new streaming entertainment service that offers the latest and popular original and exclusive movies, web series, podcasts, music, documentaries and entertainment-based content from India and the world. To drive meaningful engagement with the audience, Chaupal is investing in generating world-class Punjabi, Haryanvi, and Bhojpuri content. Now, viewers will be able to stream movies and originals in widest range of categories and genres and enrich their experience with the most relevant content. On its launch day, Chaupal has released as many as 12 originals (films and web series), 50 exclusives along with providing more than 300 movie offerings. The OTT with the largest Punjabi and Bhojpuri film catalogue in the market will further release two new web series and two new movies every month ensuring pure entertainment for all subscribers no matter when they sign in.

ORIGINAL CONTENT- Chaupal brings a new range of exciting films, produced with creativity and passion, combining the unique flavors of different communities and regions of North India and featuring our biggest stars.

PANCHHI (FILM):

VARDAAT (WEB SERIES):

RANGE (WEB SERIES):

KALA SHEHAR (FILM):

TERI MERI NAHI NIBHNI (FILM):

KHICH JATTA KHICH (EPISODIC):

MAIN VS TU (FILM):

PLEASE KILL ME (FILM):

MALAAL (HARYANVI FILM):

LONDON IN HARYANA (HARYANVI WEB SERIES):

LAKHMICHAND HARYANVI (HARYANVI FILM):

CHAPPER PHADKE (HARYANVI FILM):

COMING SOON ON CHAUPAL: Murabba, Chandigarh Waale, Tunka Tunka, Zila Sngroor, Dustbin, Shikari, Shahi Majra, Umran Ch Ki Rakheya, Seep, Miss Tanya, Shagan………….and more.
MULTIPLE MARKETS
Chaupal is the first OTT platform to launch across all markets globally. Some of its key markets include the United States of America (USA), Canada, the United Kingdom (UK), the United Arab Emirates (UAE), Australia, New Zealand, Fiji, Mauritius, and the European Union (EU). Wherever there is internet, there is Chaupal- a destination where customers around the world will be able to enjoy their favorite category shows in the comfort of their homes.
ABOUT THE TECHNOLOGY
Chaupal is the first OTT platform to have been globally published on all devices on the very first day of its launch. Key features include:

A video experience like no other
Friendly User Interface
AI assisted search
Accessible on all devices
Can be easily downloaded from all the mobile and TV app stores

Chaupal provides a unique video experience to consumers. The world’s most advanced video streaming technology and deep attention to quality of experience across devices and platforms, make Chaupal the most complete video destination for OTT consumers. The technology ensures that the best possible video quality is played back automatically based on the available bandwidth, therefore making a great video experience on both mobile networks and Wi-Fi internet connections. Chaupal is optimized to play UHD quality video on the top end of bandwidth availability on mobile networks. Also, the Artificial Intelligence (AI) assisted search on the platform makes it easy for viewers to quickly find the content they wish to watch. Chaupal uses a friendly user interface that helps a user discover content based on his interaction pattern with the platform.

To access Chaupal on mobiles, TVs, laptops or tablets, users may visit www.chaupal.tv and explore the content of their choice.
PARTNERSHIPS
Excited about Chaupal’s potential, India’s largest brands are partnering with us to offer benefits to our subscribers. Xiaomi and Paul Merchants are Chaupal’s key partners.
Mi’s Take on Partnership

“With Mi TV’s, our vision is to provide a unique interface for each user, and this comes to life with our dedicated focus on building PatchWall for TVs in India. Mi TVs have become India’s favourite smart TVs in no time and keeping our users in mind, we have made it our resolution to enhance the entertainment experience by providing varied content. We are proud to announce our partnership with OTT platform Chaupal which widens our rich content library for all our Punjabi, Haryanvi, and Bhojpuri users. This is the first time a global TV brand has taken the initiative to understand the power of Indian vernacular entertainment and partner with a platform to provide exclusive early access to Mi TV users. OTT platform Chaupal’s content will be deeply integrated with PatchWall enabling easy access to entertaining content and offer best in class experience to our users. With our content first approach, we will continue to work hard to build one of the most robust content libraries in India and provide a great content viewing experience to all our users.” - Eshwar Nilakantan, Category Lead, Smart TV, MI India

Sandeep Bansal on collaborating with Mi

We are excited to be partnering with a global brand as Xiaomi with a strong connection to its customers across the world. Collaborating with Xiaomi, Chaupal’s content will be deeply integrated with PatchWall enabling easy entertaining content and offers best in class experience to the users. This will be an early access program with PatchWall which will be available from August 29.

DIRECTOR’S TAKE

Speaking about this new initiative, Pitaara TV’s director Sandeep Bansal said, “This is a proud moment for all of us who have worked so hard for the last three years to bring Chaupal to life. Chaupal, as the name suggests, is a gathering of like-minded people who come together for a good time, so we wanted to create a platform which reminded people of their roots, where content could be watched in all the regional languages with family, or with a group of friends.”
Bansal further said, “We are not in the business of entertainment, but we are The Entertainment,” adding, “Chaupal will keep surprising its consumers with incredible storytelling and talent turning imagination into reality.”

SUBSCRIPTION DETAILS (including launch offers)
We have subscription offers for each country. In India, these are our various plans with special launch offers.

Personal Plan (Single screen-mobile/ tablet)Original price- ₹149 per month; offer price- ₹99 per month
Premium Plan (Two screens- all devices)Original price- ₹1499 per year; offer price- ₹799 per year
Family Plan (Three screens- all devices)Original price- ₹1999 per year; offer price- ₹999 per year

ABOUT PITAARA TV

Pitaara TV is a 24-hour satellite television channel that broadcasts Punjabi movies, music programs, talk shows, showbiz news, and other Pollywood updates. Running for four years now, the channel has expanded to the United Kingdom and Canada. In the UK, it is available on Sky Channel 773 while in Canada, it is programmed on Bell Fibe TV on channel 2426. Owing to its growing popularity, Pitaraa TV is coming soon to the USA as well.

Sep 7, 2021

PITAARA TV LAUNCHES THE WORLD’S BIGGEST MULTI-REGIONAL STREAMING PLATFORM “CHAUPAL” GLOBALLY

post written by: Satyendra Singh

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